{"id":6296,"date":"2018-04-04T16:18:44","date_gmt":"2018-04-04T15:18:44","guid":{"rendered":"http:\/\/www.onetoonecf.com\/en\/?p=6296"},"modified":"2024-04-11T11:56:35","modified_gmt":"2024-04-11T09:56:35","slug":"espanol-como-comprar-una-empresa-si-eres-un-directivo","status":"publish","type":"post","link":"https:\/\/old.onetoonecf.com\/es\/espanol-como-comprar-una-empresa-si-eres-un-directivo\/","title":{"rendered":"C\u00f3mo comprar una empresa si eres un directivo"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Es frecuente que <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>los directivos externos de una empresa piensen en comprarla<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> , pero no siempre se animan, pues no creen poder competir con otros clientes potenciales.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\u201cM\u00e1s vale p\u00e1jaro en mano que ciento volando\u201d – Refranero espa\u00f1ol<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/em><\/p><\/blockquote>\n

Razones por las que un directivo puede comprar una empresa<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Puede que pienses que los propietarios prefir\u00e1n vend\u00e9rsela a un tercero en lugar de a ti. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Al contrario, hay una serie de <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>razones que hacen m\u00e1s l\u00f3gica la venta a un directivo.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/p>\n

El primer motivo es la <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>confidencialidad<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> , de esta manera no airean que la empresa est\u00e1 en venta y se evitan iniciar un proceso organizado en el que muchos competidores se asomar\u00e1n a husmear. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Un directivo, si plantea la compra de la empresa, no juega pues sabe que est\u00e1 arriesgando su trabajo.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Por otro lado, un directivo sabe lo que est\u00e1 comprando y ver\u00e1 <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>menos riesgo que un extra\u00f1o<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> , eso hace que (al asignar menos prima de descuento por riesgo, porque conoce lo que compra) su percepci\u00f3n de valor sea superior.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Asimismo, como la conoce bien, no tiene que hacer una <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>due diligence<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> tan exhaustiva por lo que el proceso puede ser mucho m\u00e1s r\u00e1pido.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Cuando el que compra es un directivo hay mucho menos riesgo de que se caiga la operaci\u00f3n por mal entendidos pues suele haber conocimiento y confianza entre las partes y son capaces juntos de buscar f\u00f3rmulas para alcanzar un acuerdo. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>El empresario se ahorra el arduo proceso de buscar, convencer, negociar y vender a un desconocido.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

El directivo da una <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>garant\u00eda de continuidad<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> de negocio que no dan compradores externos. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Los empleados, proveedores, clientes y bancos le conocen. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Por eso, aunque haya un proceso competitivo, los directivos tienen muchas ventajas pues entienden mejor el valor de la empresa y el precio m\u00e1ximo que se deber\u00eda pagar por ella. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Los otros compradores lo saben y si hay directivos pujando a retirarse del proceso.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Gestionar el doble papel de un directivo – comprador (MBO)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

En el MBO hay un conflicto inherente a la operaci\u00f3n pues <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>eres una vez comprador y directivo<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> . <\/span><\/span><\/span><\/span><\/span><\/span><\/span>La mejor manera de afrontarlo es siendo muy profesional y realizar las gestiones para la compra fuera de las horas de trabajo.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Otro conflicto es <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>el precio<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> , tu inter\u00e9s natural ser\u00eda comprar lo m\u00e1s barato posible, sin embargo te est\u00e1s jugando mucho (tu trabajo y la oportunidad) por lo que te recomiendo que no te dejes llevar por la codicia, que plantees un precio justo y lo razones bien.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Si ves alg\u00fan punto de conflicto, mu\u00e9straselo abiertamente al vendedor y plantea f\u00f3rmulas para buscar soluciones. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>De esa manera tendr\u00e1 su confianza y podr\u00e1 encontrar con \u00e9l v\u00edas de arreglo cuando se atasquen las negociaciones.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"
\nArt\u00edculo escrito por <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Enrique Quemada<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a> , Presidente de ONEtoONE.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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PODR\u00cdA INTERESARTE \u00bb <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>EL PLAN DE NEGOCIO: LA PUERTA PARA LA COMPRA DE UNA EMPRESA<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a> \u00ab<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Es frecuente que los directivos externos de una empresa piensen en comprarla , pero no siempre se animan, pues no creen poder competir con otros clientes potenciales. \u201cM\u00e1s vale p\u00e1jaro en mano que ciento volando\u201d –Leer m\u00e1s…<\/a><\/p>\n","protected":false},"author":17,"featured_media":6297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[386],"tags":[510],"class_list":["post-6296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ma","tag-servicios-de-compra"],"yoast_head":"\nC\u00f3mo comprar una empresa si eres un directivo<\/title>\n<meta name=\"description\" content=\"Un directivo es un buen candidato para la compra de una empresa: \u00a1descubre en el art\u00edculo las razones por las se puede comprar una empresa!\" \/>\n<meta name=\"robots\" content=\"index, follow, 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