{"id":91618,"date":"2022-01-14T15:23:37","date_gmt":"2022-01-14T14:23:37","guid":{"rendered":"https:\/\/www.onetoonecf.com\/?p=91618"},"modified":"2022-03-31T12:30:16","modified_gmt":"2022-03-31T10:30:16","slug":"parte-ii-e-commerce","status":"publish","type":"post","link":"https:\/\/old.onetoonecf.com\/es\/parte-ii-e-commerce\/","title":{"rendered":"Parte II: E-Commerce"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Como coment\u00e1bamos en el art\u00edculo de introducci\u00f3n de esta serie, los modelos de negocio del siglo XXI utilizan la tecnolog\u00eda para crear valor en su propuesta. El t\u00e9rmino de nuevo modelo incluye tanto a las marcas exclusivamente digitales, como a los actores tradicionales que est\u00e1n transformando sus negocios con tecnolog\u00edas digitales.<\/p>\n

En la parte I, presentamos las m\u00e9tricas generales que los modelos de negocio del siglo XXI aplican a medida que se centran m\u00e1s en el cliente.<\/p>\n

Una afirmaci\u00f3n audaz, pero no descabellada, ser\u00eda que el comercio electr\u00f3nico es el padre de todos los modelos de negocio del siglo XXI. Se refiere al negocio de la venta de productos en l\u00ednea, a trav\u00e9s del ordenador, as\u00ed como dispositivos m\u00f3viles como smartphones y tabletas. El comercio electr\u00f3nico se utiliza a menudo para referirse a la venta de productos f\u00edsicos en l\u00ednea, pero tambi\u00e9n puede describir cualquier transacci\u00f3n comercial facilitada a trav\u00e9s de Internet. Por lo tanto, podemos pensar en \u00e9l como un tronco de \u00e1rbol, donde todos los dem\u00e1s modelos de negocio digital son ramas.<\/p>\n

Ahora vemos empresas con modelos de negocio mixtos que combinan canales online y offline:[\/vc_column_text][vc_single_image image=\u00bb92787″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][vc_column_text]<\/p>\n

Los principales actores del comercio electr\u00f3nico<\/strong><\/h2>\n

[\/vc_column_text][vc_single_image image=\u00bb91963″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][vc_column_text]El comercio electr\u00f3nico adopta diversas formas en funci\u00f3n de las relaciones entre las empresas y los consumidores, as\u00ed como los diferentes objetos que se intercambian en las transacciones entre ellos.<\/p>\n

Retail:<\/strong> La venta de un producto por parte de una empresa directamente a un cliente sin ning\u00fan intermediario.<\/p>\n

Venta al por mayor:<\/strong> La venta de productos al por mayor, a menudo a un minorista que los vende directamente a los consumidores.<\/p>\n

Dropshipping:<\/strong> La venta de un producto fabricado y enviado al consumidor por un tercero.<\/p>\n

Suscripci\u00f3n:<\/strong> La compra autom\u00e1tica y recurrente de un producto o servicio con regularidad hasta que el suscriptor decide cancelarla.<\/p>\n

Productos f\u00edsicos:<\/strong> Cualquier bien tangible que requiere que se reponga el inventario y que los pedidos se env\u00eden f\u00edsicamente a los clientes a medida que se realizan las ventas.<\/p>\n

Productos digitales:<\/strong> Bienes digitales descargables, plantillas y cursos, o medios de comunicaci\u00f3n que deben ser comprados para su consumo o con licencia de uso.<\/p>\n

ReComercio:<\/strong> Reventa de bienes usados, defectuosos o reparados.[\/vc_column_text][vc_column_text]<\/p>\n

T\u00e9rminos importantes que hay que conocer sobre el comercio electr\u00f3nico<\/strong><\/h2>\n

Con muchas ramas que se extienden fuera del comercio electr\u00f3nico, los siguientes t\u00e9rminos se utilizar\u00edan en muchos modelos de negocio centrados en el cliente\/usuario. Conocerlos proporcionar\u00eda una ventaja para entender el resto de estos modelos.[\/vc_column_text][vc_single_image image=\u00bb92031″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][vc_column_text]A continuaci\u00f3n, podemos ver c\u00f3mo se utilizan estos t\u00e9rminos como supuestos para rellenar una cuenta de resultados de un negocio de comercio electr\u00f3nico (f\u00edjate en la coordinaci\u00f3n de colores, ya que las partidas de la cuenta de resultados se apoyan en una serie de supuestos).[\/vc_column_text][vc_column_text]<\/p>\n

Supuestos de p\u00e9rdidas y ganancias<\/h3>\n

[\/vc_column_text][vc_single_image image=\u00bb92008″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][vc_column_text]<\/p>\n

Art\u00edculo escrito por Jos\u00e9 Ram\u00edrez Terc, especialista en modelos de negocio del siglo XXI.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00bb94926″ img_size=\u00bbfull\u00bb onclick=\u00bbcustom_link\u00bb link=\u00bbhttps:\/\/www.onetoonecf.com\/es\/?page_id=94733&preview=true\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/3″][vc_single_image image=\u00bb92055″ img_size=\u00bb200×200″ onclick=\u00bbcustom_link\u00bb link=\u00bbhttp:\/\/www.onetoonecf.com\/es\/parte-i-metricas-generales-utilizadas-en-los-modelos-de-negocio-del-siglo-xxi\/\u00bb][\/vc_column][vc_column width=\u00bb1\/3″][vc_empty_space][\/vc_column][vc_column width=\u00bb1\/3″][vc_single_image image=\u00bb92455″ img_size=\u00bb200X200″ alignment=\u00bbright\u00bb onclick=\u00bbcustom_link\u00bb link=\u00bbhttps:\/\/www.onetoonecf.com\/es\/parte-iii-marketplace\/\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Sobre ONEtoONE<\/span><\/strong><\/span><\/p>\n

En\u00a0ONEtoONE<\/a>\u00a0nos caracterizamos por el nivel de transparencia, confidencialidad y profesionalismo con el que manejamos las operaciones de nuestros clientes. Uno de nuestros mejores aliados es la confianza que generamos a trav\u00e9s de nuestro trabajo. Por ello, te animamos a que contactes con nosotros en caso de que busques asesor\u00eda para la compraventa de tu empresa. Y recuerda,\u00a0la confidencialidad es la clave del \u00e9xito<\/strong>.<\/p>\n

[\/vc_column_text][vc_btn title=\u00bbCont\u00e1ctanos\u00bb style=\u00bb3d\u00bb color=\u00bbsky\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb link=\u00bburl:https%3A%2F%2Fwww.onetoonecf.com%2Fes%2Fcompraventa-empresas-contacto-onetoone%2F|title:Contacto\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Como coment\u00e1bamos en el art\u00edculo de introducci\u00f3n de esta serie, los modelos de negocio del siglo XXI utilizan la tecnolog\u00eda para crear valor en su propuesta. El t\u00e9rmino de nuevo modelo incluye tanto a las marcasLeer m\u00e1s…<\/a><\/p>\n","protected":false},"author":4,"featured_media":92564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-process"],"yoast_head":"\nParte II: E-Commerce<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es una e-commerce? 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