Phone Number: +34 619950424
RAUL UNANUE
Partner
Raúl Unanue is a senior executive with more than 30 years of experience in General Management, Corporate Finance, Treasury, Risk, and Investment Banking. Throughout his career, he has led complex financial restructurings, large-scale financing programs, M&A processes, and strategic transformations across multinational environments.
He has held top leadership roles in listed and international companies, including General Manager at Alea Media, where he executed a full turnaround that multiplied the company’s value to €40M, and Group Treasurer at Adveo, overseeing multi-country corporate finance, syndicated loans, securitizations, and ERP implementations.
As founder of Propósito Films and RUT Proyectos, and now Partner at ONEtoONE, he advises SMEs and high-growth companies on capital raising, strategy, and M&A, bringing a unique blend of financial expertise, operational leadership, and cross-border banking experience.
He has held top leadership roles in listed and international companies, including General Manager at Alea Media, where he executed a full turnaround that multiplied the company’s value to €40M, and Group Treasurer at Adveo, overseeing multi-country corporate finance, syndicated loans, securitizations, and ERP implementations.
As founder of Propósito Films and RUT Proyectos, and now Partner at ONEtoONE, he advises SMEs and high-growth companies on capital raising, strategy, and M&A, bringing a unique blend of financial expertise, operational leadership, and cross-border banking experience.
Education
Licenciado en Ciencias Económicas, Universidad Carlos III de Madrid.
Programa “Gerente de PYME” (500 horas), Fundación Tomillo (INEM).
Cursos de Creación de Empresas (Universidad Carlos III y CEOE).
Curso de Bolsa y Mercados Financieros, Bolsa de Madrid.
Curso de Programación COBOL, CICS, DBII (200 horas), SKILLSOFT.
Programa “Gerente de PYME” (500 horas), Fundación Tomillo (INEM).
Cursos de Creación de Empresas (Universidad Carlos III y CEOE).
Curso de Bolsa y Mercados Financieros, Bolsa de Madrid.
Curso de Programación COBOL, CICS, DBII (200 horas), SKILLSOFT.
Experience
Partner – ONEtoONE Corporate Finance
Independent advisory in mid-market M&A transactions, including sell-side, buy-side, capital raising, mergers, strategic advisory, and company valuations.
Founder – Propósito Films S.L. & RUT Proyectos S.L.
Founder and partner in audiovisual production (Propósito Films) and strategic/financial consulting (RUT Proyectos).
Key activities include capital raising, business planning, financial strategy, cash-flow and CAPEX financing, and M&A advisory for SMEs and audiovisual producers.
General Manager – Alea Media S.A.
Led corporate strategy, investor relations, finance, operations, HR, technology, treasury, and risk.
Transformed the company from negative equity and single-client dependence to a €40M valuation, diversified clients, business lines, financing sources, and scaled production from 13 to more than 150 episodes per year.
Group Treasurer – Adveo Group International S.A.
Responsible for corporate finance, treasury, risk, financial planning, bank negotiations, AP/AR, accounting, tax, and major financing programs.
Led integrations, refinancing, syndicated loans, factoring programs, securitization structures, MARF note issuance, ERP implementations, and major corporate restructurings.
Independent Business & Banking Consultant
Advised SMEs and entrepreneurs on M&A, debt structuring, business model analysis, real estate, and banking transactions.
Senior Account Manager / International Account Director – Fortis Bank (Spain)
Global Relationship Manager for multinational corporate clients, responsible for international credit facilities, risk management, profitability, and cross-border financing structures.
Major Account Manager – Banesto (Corporate & Investment Banking)
Managed corporate accounts with >€600M turnover, covering credit analysis, profitability, and capital markets transactions. Greenwich Award 2004 for Best Corporate Banking in Spain.
Account Manager – Banesto
Managed retail, commercial, and corporate SME portfolios up to €120M turnover, responsible for risk, client acquisition, and profitability.
Controller – Viajes Marsans S.A.
Prepared management reporting, supervised 400-branch network, and controlled major corporate accounts.
Independent advisory in mid-market M&A transactions, including sell-side, buy-side, capital raising, mergers, strategic advisory, and company valuations.
Founder – Propósito Films S.L. & RUT Proyectos S.L.
Founder and partner in audiovisual production (Propósito Films) and strategic/financial consulting (RUT Proyectos).
Key activities include capital raising, business planning, financial strategy, cash-flow and CAPEX financing, and M&A advisory for SMEs and audiovisual producers.
General Manager – Alea Media S.A.
Led corporate strategy, investor relations, finance, operations, HR, technology, treasury, and risk.
Transformed the company from negative equity and single-client dependence to a €40M valuation, diversified clients, business lines, financing sources, and scaled production from 13 to more than 150 episodes per year.
Group Treasurer – Adveo Group International S.A.
Responsible for corporate finance, treasury, risk, financial planning, bank negotiations, AP/AR, accounting, tax, and major financing programs.
Led integrations, refinancing, syndicated loans, factoring programs, securitization structures, MARF note issuance, ERP implementations, and major corporate restructurings.
Independent Business & Banking Consultant
Advised SMEs and entrepreneurs on M&A, debt structuring, business model analysis, real estate, and banking transactions.
Senior Account Manager / International Account Director – Fortis Bank (Spain)
Global Relationship Manager for multinational corporate clients, responsible for international credit facilities, risk management, profitability, and cross-border financing structures.
Major Account Manager – Banesto (Corporate & Investment Banking)
Managed corporate accounts with >€600M turnover, covering credit analysis, profitability, and capital markets transactions. Greenwich Award 2004 for Best Corporate Banking in Spain.
Account Manager – Banesto
Managed retail, commercial, and corporate SME portfolios up to €120M turnover, responsible for risk, client acquisition, and profitability.
Controller – Viajes Marsans S.A.
Prepared management reporting, supervised 400-branch network, and controlled major corporate accounts.
Track Record
Transformed Alea Media from insolvency risk to a €40M valuation in four years.
Structured and managed multiple large financing programs (syndicated loans, factoring, supply chain finance, securitization).
Led M&A advisory, strategic restructurings, capital raising, and business plan development for SMEs and audiovisual producers.
Managed international treasury centralization, ERP implementations (SAP, SAGE, BCP), and risk frameworks in multinational settings.
Achieved >30% annual portfolio growth at Fortis Bank and led management of 11+ multinationals across several jurisdictions.
Structured and managed multiple large financing programs (syndicated loans, factoring, supply chain finance, securitization).
Led M&A advisory, strategic restructurings, capital raising, and business plan development for SMEs and audiovisual producers.
Managed international treasury centralization, ERP implementations (SAP, SAGE, BCP), and risk frameworks in multinational settings.
Achieved >30% annual portfolio growth at Fortis Bank and led management of 11+ multinationals across several jurisdictions.
Sector Expertise
Financial Services
Other financial Services
Media
Television programming and broadcasting activities
Real Estate
Other financial Services
Media
Television programming and broadcasting activities
Real Estate
Keywords
Corporate Finance, M&A, Treasury, Risk Management, General Management, Financial Strategy, Debt Structuring, Strategic Advisory, Capital Raising, Restructuring, Turnaround, ERP Implementation, International Banking, Working Capital Financing, Securitization, Syndicated Loans, Audiovisual Sector, Business Planning, Transformation Leadership.